Thursday 16 October 2014

FoM London – Quality, Sustainability and Integrity

It’s rare that you come across a company these days whose main aim isn’t predominantly driven by profit. We all know we’re in business to make ourselves and others a living, however it’s so refreshing when you come across a company whose core values are based on the search for solutions for skin problems which use natural ingredients and that this is ultimately their main motivation. A company like this definitely catch my attention.

FoM London (or Fresh of the Morning London) is one such company and they exhibited earlier this year at Natural Organic Products Europe. I sadly was unable to go due to being poorly. Zaga from FoM contacted me after the event and asked if I’d be interested in trying out some of their range. She kindly sent me a trial size of their Remodelling Beauty Serum, Revitalising Eye Care Balm, Antioxidant Facial Mask and their Contouring Body Serum.

The first thing I noticed was the stylish packaging and attention to detail. I personally buy first with my eyes and I believe how a product looks has a big bearing on whether someone will want to find out more or simply move on.

The second thing I noticed was the products smelt gorgeous. I love my aromatherapy type fragrances over sweet or synthetic ones, so I found myself really loving the serum and body oil when I used them

FoM have a perfectly formed range of skin and bodycare products in addition to their men’s range section too. Ana from Ana Goes Green reviewed their Bath Oil and loved it and I have to say that I have nothing but good to say about this range too.

It’s always more difficult to get a true gauge of how a skincare range performs just from trial sizes, however from what I tried I found my skin liked the products.

Remodelling Beauty Serum

This is a light, easily absorbed cream serum which smells gorgeous. With rosewater, olive squalene, brown algae, acmella spilanthes, ginseng, gotu kola, olive leaf, and lupin proteins, this serum is full of skin loving ingredients.

I used this at night with the eye balm and found it worked well at nourishing my skin. The serum can be used under your normal moisturiser.


Aqua, Rosa Damascena, Squalane, Glycerine, Cetearyl Alcohol (and) Polysorbate 60 Caprylic/Capric Triglyceride (and) Spilanthes Acmella Flower Extract, Prunus dulcis and Panax Ginseng extract and Ginkgo Biloba extract and Centella Asiatica extract and Olea Europea extract, Fucus Vesiculosis, Equisetum arvense,Tocopherol, Panthenol,Hydrolyzed Lupine Protein,Aqua Yeast Extract, Avena Sativa, Phenoxyethanol (and) Capryl Glycol, Xanthan Gum, *parfum (100% natural) *citral, geraniol, citronellol, limonene (naturally occurring inessential oils).

Revitalising Eye Care Balm

This is described as a balm however it’s more of a light cream than a balm. I see balms as butter and oil based, firmer in texture without water. I notice though that there are a few companies who describe their products as a balm when it’s more of a creamy texture.

This eye balm is fragrance free and sinks into the skin well. I used this at night and it left my delicate eye area beautifully hydrated and nourished.

This eye balm claims to reduce puffiness, dark circles and fine lines around your eyes. With botanical extracts, antioxidants and Vitamins A and B, this rich treatment is specifically formulated to counter moisture loss, collagen breakdown, and free radical damage.  It nourishes and hydrates the delicate eye area and also helps to reduce redness and puffiness around the eyes.


(25g) Rosa Damascena water, Aqua, Prunus Dulcis, Oryza sativa, Cetearyl Alcohol and Polysorbate 60, Olea Europea (Olive) Fruit Oil, Glycerine, Squalane, Panthenol, Tocopherol, Camellia sinensis leaf extract, Rosa Rubiginosa, Hydrolyzed Lupine Protein, Euphrasia Officinalis Extract, Eleutherococcus senticosus root extract, Centella asiatica extract, Equisetum Arvense, Hamamelis virginiana, Avena Sativa, Immondsia chinensis, Daucus carrota, Rosmarinus officinalis, Cetyl Alcohol, Caryocar brasiliense, Cucumis sativis, Phenoxyethanol (and) Capryl Glycol.

Antioxidant Facial Mask

This 100% natural exfoliating and detoxifying mask provides a gentle exfoliation to help reveal a clearer, younger and brighter complexion. It reminds me of the type of face mask I used to use as a teenager however with this one you mix it yourself. It can also be used as an exfoliator too.

It is fragrance free and you use water to mix it into a paste. I think you could also mix it with floral waters like rose to add an extra nourishing quality to the mask.

The mask works to target age spots and reduce the appearance of fine lines and is suitable for normal, combination and oily or acne prone skin. It left my skin super soft and hydrated. The mask does eventually dry, so if you prefer you can take it off before this process happens.

With Vitamin C, Chamomile, Lavender, Olive Leaf, Rosehip this will certainly nourish tired and lacklustre skin.


Bentonite, Olea Europea, Camellia Sinensis, Rosa Canina, Spirula, Maris Limus, Zea Mays, Rosa Damascena, Lavandula Angustifolia, Matricaria Recutita, Iris Florentina, Ascorbic Acid.

Contouring Body Serum
This body serum smells amazing ! I used this sample size up in one application and was gutted I had no more to try. I can’t comment on how it performs over time, but based on the one application I had from it, it smells citrusy and is a perfect body pick me up.

As FoM London describe: “This 100% natural, botanical infused non-greasy, fast-absorbing serum relieves dryness, repairs and improves skin elasticity. This rich concentrated serum is perfect blend of vitamins, amino acids, essential oils to reduce cellulite, stretch marks and improve skin texture. Skin feels more subtle and toned immediately. Over time cellulite is visibly reduced and skin becomes more toned and firmed. Suitable for all skin types.”

With olive squalane, nettle extract, marshmallow extract, rooibos and horse chestnut, this is yet another product packed with skin loving ingredients.


Prunus Dulcis, Oryza Sativa, Helianthus Annus, Organic Stellaria media, Helianthus annuus, Squalane, Prunus dulcis and Urtica Dioica leaf extract and Althaea officinalis root extract and Aspalathus linearis leaf extract, Organic Aesculus hippocastanum, Helianthus annuus, Rosa Rubiginosa, Mauritia flexuosa, *Pure blend of essential oils, Tocopherol, *linalool, limonene, citral, geraniol, cinnamyl alcohol, eugenol, cinamal, coumarin, benzyl benzoate (naturally occurring in essential oils).

FoM London’s packaging is all recyclable and their products are made in small batches in the UK.

You can find out more about FoM London’s great skin and bodycare range on their website

Have any of you tried FoM London? Do leave me a comment if you have. I’d love to know what you think.

Until next time xx

Disclaimer: I was kindly sent a trial size of FoM London’s Beauty Serum, Eye Care Balm, Antioxidant Mask and Contouring Body Serum to try out. All thoughts, feelings and opinions are my own, no one else’s. 



  1. Ooh this has reminded me I have a sample of the clay mask! I like their hair serums :)

    1. Hi Amber xx There's quite a few products of theirs that jump out at me. I'd like to try the bath oil and the hair serum. Enjoy your clay mask when you use it xx

  2. We had the mask and hair serums in a SoukSouk box a few months ago. I really like both of then. Love the sound of the body serum too x

    1. Hi Karen - I noticed a couple of FoM London products were in one of the Souk Souk boxes. The body serum smells divine. I think you'd love it ! I love the fresh fragrances with the subtle use of aromatherapy essential oils. Their products also appear to be packed with lots of other skin nourishing ingredients too. I think I'll be trying out more of the range in time xx

  3. Thank you for the mention! The bath oil is divine and I would certainly love to try more, I adored Zaga's passion too! :) Xx

    1. Your welcome Ana ! xx I'd love to try the bath oil. If it smells as good as the body contour oil it will be special. Thanks for popping by lovely :) xx


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