Thursday, 23 October 2014

Introducing Ernie Bars – Ernest by Name, Ernest by Nature !

As a small business owner myself I know how hard it can sometimes be when you have a great idea or product but you are perhaps for a while anyway, a small fish in a very large pond.

Natural Health & Beauty is one of those industries and there are times when I wonder why I thought it was a good idea to dive right in and see if I could swim with the big boys. But you know something, all those big guys were once small like me. We all have to start somewhere and when you come across a small company who make great products then I for one want to shout about it and get them as much exposure as possible. Because let’s face it, by getting our products in front of people there’s a chance they’ll like them and then there’s an even greater chance they’ll recommend them to their friends and family.

I connected with one such company on Twitter. Ernest Food who make Ernie Bars was founded by the lovely Niamh. Niamh’s story is a typical one in that her inspiration for her Ernie bars was taken from providing for her own family:

“A couple of years ago, Niamh started dehydrating fruit into fruit rolls at home for the family to snack on and looked for other ways to get more goodness into her diet. So she added even more fruit, a handful of nuts, some puffed quinoa and chia seeds, hence the Ernie bar was born. She went out to foodie markets around Bristol to find out whether people were interested in natural snack foods and so the story continues…”

As she explains, “We love eating wholesome food that hasn’t been messed around with. Here in the West Country, we started out by drying fruit and selling our handmade snack bars to foodies and fitness folk in the famous Tobacco Factory food market.

We named our bar an Ernie bar (after my lovely Dad) because we want to be both Ernest by name and earnest by nature.”

As part of this mission, we simply only use ingredients that are good for you.”

Niamh kindly sent me one of each of her Ernie bars to try out and I have to say from the off, I loved them. I had to squirrel one away just for me as my youngest Jess loves snack bars like this. I am a little more fussy. I’m not one for dried fruit per se so when someone offers me a dried fruit bar I’m a bit like’ “no thanks, I’d rather have a piece of chocolate!”. However, these bars are delicious and I particularly loved the texture of the bar.

 They are packed full of nutritious goodness with chia seeds, puffed quinoa and then a selection of nuts and fruit. They have four varieties at present:

  • Banana Bread with chia seeds, puffed quinoa, cashews, dates, nutmeg, and cinnamon. I was afforded a bite of this one before it was ceremoniously removed from my hand and Jess finished it off ! Cheeky monkey.
  • Then there is the Raspberry and Coconut with chia seeds, puffed quinoa, dried raspberry, coconut chips, cashew nuts and dates. Jess kept this one solely for herself as chief taste tester! 
  • The next one was reserved (or should I say stashed) solely for Mummy; the Cocoa Truffle. This one is very yummy with chia seeds, puffed quinoa, cashews, almonds, dates and cocoa. This was probably my favourite. I wonder why?. Nom nom ! 
  • The last one was the Apple Strudel. This was again nabbed by little Jess who gave it a big thumbs up. In fact she has been asking for more of them so I think I’m going to have to pop across to their website and buy some more in. The Apple Strudel is made with chia seeds, puffed quinoa, almonds, dried apple, dates, and cinnamon.

All of the Ernie bars have no added sugar, they are high fibre, low in salt and gluten, soya and dairy free.

If you’re looking for a tasty snack for children or yourself which is highly nutritious and small enough to fit into a pocket, glove box, handbag or change bag, then I encourage you to give these a try.

You can currently buy them online at and I really hope we will see them in our local health food shops very soon. Out of all the nutritious snack bars I’ve tasted so far, these rate pretty highly indeed. In fact I’m happy to say that they are the best I’ve tasted.

But don’t just take my word for it, pop across to Ernie Bar’s website for a browse. Niamh has some great recipes she’s also shared on her blog.

Have any of you tried an Ernie bar. If you have, do let me know what you thought.

Until next time x

Niamh has kindly given me a discount code which will entitle you to 25% off any purchase from their website and you'll get free UK delivery too. Just use code: EARNESTLOVE at checkout to qualify. Happy Shopping ! 


UPDATE: Sadly, Ernest Foods who make Ernie Bars are no longer in business.

Disclaimer: I was kindly sent one of each flavour Ernie bar to try out. I was not obliged to share my findings on the blog however, I loved these nutritious snack bars so much that I feel they need to be shared far and wide!

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